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Essay / Research Paper Abstract
This 4 page paper examines the use of the internal memorandum as a communication tool. A case study (IBM) where an actual memo is evaluated is provided as an example. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: RT13_SA413im.rtf
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Unformatted sample text from the term paper:
when a high profile company writes to its internal publics it must be cognizant of the fact that there will be leaks. Although intended for a friendly audience, memorandums and
other documentation sometimes make their way out of the firms walls and into the mainstream press. This can be unfortunate and make writing memos somewhat difficult. When one puts something
in writing it is also good to understand that anyones eyes may someday be thrust upon the words. In the case of IBM in early 2004, an internal memo hit
the press almost immediately when an unnamed individual provided the memo to someone who then put it on the Internet. The IBM memo was sent by Bob Greenberg and
reported by Mike Magee on January 7, 2004. The memo encourages "senior execs at Big Blue to switch to a Linux desktop by the end of 2005" (Magee, 2004). The
memo begins with the word "Team" and a comma and then starts as follows: "We have been on our journey to on demand for one year now.... I am
writing to you today because I need your assistance on two key projects that are central to our vision of IBM as an on demand business" (2004). Basically, the
memo wanted to create a positive atmosphere and rally the team. That means that all employees would be on board by the time they would have to endure yet another
software transformation. It also provides specific information for the employee to utilize in his day to day affairs. The transformation would be taken gradually. Here, Bob Greenberg is presented with
a problem which is to make the transformation but keep a low profile. The memorandum ends: "Regards, Bob Greenberg" (2004). Why would IBM want to hide this information?
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