Here is the synopsis of our sample research paper on Communication in the Retail Environment; The Case of Primark. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 50 page paper looks at the role and importance fo communication in Primark. The paper is based on work supplied by the student, which has been edited by the writer with further pages added. The paper looks at different communication within then workplace, communications theories with the theory applied to Primark. The bibliography cites 21 sources.
Page Count:
50 pages (~225 words per page)
File: TS14_TEprimark.rtf
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Unformatted sample text from the term paper:
Forces Model) 9 2.1.4 Weaknesses and Strengths 12 2.2 Communication 16 2.2.1 What is Communication 16 2.2.2 Communication and Culture 20 2.2.3 Internal Communication 23 2.2.4 Internal Marketing 29 2.2.5 Communication in an Organization 34 3. Methodology 38 3.1 Research Approach 38 3.2 Methodological Approach 41 3.2.1 Books 43 3.2.2 Online Sources 43 3.2.3 Journals 44 3.2.4 Newspapers 44
3.3 Analysis of Research 45 3.4 Summary 46 4. Analysis 46 6. Recommendations and Conclusion 51 References 53 1. Introduction The competitive environment is able to exert a
great deal of influence over any competing company, it may be argued that in the retail industry there is one of the most transparent models of environmental influences where the
purchasers have few reasons to be loyal due to low switching costs and a high level of competition and substitutes and were volatile influences such as trend, fashion and whim
as well as more predictable influences such as economic influences can be seen. Companies need to have arranged of skills and competencies in order to compete in this type
of environment. A competency that may be argued as essential, but often over looked is the ability of a firm to communicate with its stakeholders, both internal and external. The
ability to communicate is essential in all forms of operations, from the way marketing is devised and public relations are handled through to the management of the supply chain and
the way that the employment relationship is managed. The ability to manage communication in order to satisfy different stakeholder needs in a flexible manner may be one of the
most important competences for any firm and those which have risen to prominence are likely to be demonstrating good communication skills. One company that has been a large success in
the UK is the retailer Primark. This is a relativity young competitor which is taking part in a very dynamic sector of the retail industry. The question is how and
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