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Essay / Research Paper Abstract
A 3 page research paper that examines Thibaut and Kelley's social exchange theory of communication as discussed in Em Griffen's First Look at Communication Theory. The writer uses the example of the 2003 debate concerning a possible war with Iraq as discussed in media as the it would be analyzed by this theory. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: D0_khsetcom.rtf
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Unformatted sample text from the term paper:
stands on the brink of war, as the Bush administration pushes vigorously for a military conflict against the regime of Saddam Hussein of Iraq. On one side, we have the
freedom-loving people of the US. On the other side, a totalitarian dictator who is known to routinely utilize torture and repressive tactics against his own people and who may possibly
pose a threat to peace through his deployment of weapons of mass destruction. It would seem clear as to which side to favor, yet on February 15, 2003, there were
world-wide demonstrations against the war, in which roughly 10 million people participated in hundreds of cities on six continents (Schell, 2003). As this indicates, there are certainly two
sides to this debate and the world is trying to decide which is right. In this regard, the Social Exchange Theory formulated by Thibaut and Kelley, as described by Griffen
(1994), provides a communications theory model for analyzing the arguments on both sides as presented in the media. This communications theory model allots values to different outcomes. Thibaut and Kelley
have a single number represent the rewards of a certain outcome minis the costs of a specific course of action (Griffen, 1994). This concept of totaling potential benefits and losses
to determine the best possible behavior is not a new idea. This is basically what John Stuart Mill proposed with his philosophy of utilitarianism. However, Thibaut and Kelley state this
idea in precise terms, which they refer to as the "minimax" principle, which "claims that people seek to maximize their benefits and minimize their costs" (Griffen, 1994). Therefore, the higher
the number in an outcome matrix, the more attractive the behavior becomes. Social Exchange Theory assumes that individuals will accurately forecast the payoffs of a variety of interactions versus the
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