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Essay / Research Paper Abstract
This 6 page paper looks at the importance of good communication in business and considers the underlying theories that give an understanding of the way communication takes place and how it can be managed. The bibliography cites 7 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEbcomms.rtf
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Unformatted sample text from the term paper:
may be the employees and management or may be customers, creditors or more remote stakeholders such as local residents or special interest groups. Communication may be defined as "share or
exchange information or ideas" (Oxford English Dictionary, 2007) which may be seen as essential, not only in terms of the employers being able to tell employees what to do and
customers what they sell and where to buy it, but in terms of the less tangible aspects where the message includes aspects such as value and culture that is not
verbally communicated. The same tools may be seen in all aspects and with the increased presence of technology there is the facilitating of greater levels of communications than ever
before, not only through the technology but also that which is created or enhanced by technology and then transmitted by the traditional routes. How the subject matter affects modern
day business management. There are many different modes of communication the main ones being, one to one, one to many, which in turn may be unilateral or bilateral. The one
to many was traditionally the most difficult model to use for the creation of bilateral communication, but with the use of the internet and technology. Likewise it may also be
formal or informal and vertical or horizontal. However, with the increased potential for bilateral communication the value of collecting thoughts and views from different stakeholders is also creating opportunities to
better improve services, products, processes or even just the general perception of the company. However, for communication to be effective it needs
to be understood by the people whom the ideas are being communicated to. This is the same, regardless of the type of communication we are considering, such as marketing or
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