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Essay / Research Paper Abstract
This 8 page paper examines the commodity chain for a bar of chocolate, using the Co-Op Fair Trade chocolate bar as an example. The commodity in supply chain is tracked from its origins with the Ghana cocoa farmers right through to the retail outlets in the UK. The bibliography cites 4 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEcommchain.rtf
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Unformatted sample text from the term paper:
of different shoppers that are on the market have similar to commodity chains, but the way in which they organize and operate can vary depending upon ultimate output at the
end of the supply chain as well as the way in which the different places in the commodity chain operate. In order to consider this we will use a single
brand; the Co-Op Fair Trade brand of chocolate, sold in the UK supermarket chain. When considering the commodity chain for any product, including the inputs for this product, there are
a string of different parties involved, including producers, middlemen, exporters, importers, manufacturers and retailers, all of which have an important role to play before the product reaches the consumer. For
the co-op some of the issues that may be relevant is a fragmented nature of the farmers who grow the cocoa beans, as well as the difficulties in terms of
assuring quality and the ethical issues associated with buying products from a developing country. The start of the commodity chain is with the producers. The cocoa beans used in these
bars originate in Ghana, West Africa. The structure of the cocoa beans industry with in Ghana is highly fragmented, with a large number of very small producers. The majority of
producers are smallholder farmers, who undertaking operations with their immediate family and a few employees. The smallholders will be responsible for the purchase of beans, a key element that will
impact on the price that they can achieve. Different cocoa beans may be used, and the farmers in Ghana have a good reputation for high quality cocoa beans as a
result of the growing conditions as well as the beans which are native to the area. The beans are cultivated and then harvested by the smallholders. As smallholders they
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