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Essay / Research Paper Abstract
In this 5 page essay, the writer reports their observations of television commercials as they occurred during a certain one hour television program. Recorded were the times that commercials occurred, their length, and content. These variables are analyzed with respect to advertising market and other relevant data. An illustrative chart is included .No Bibliography.
Page Count:
5 pages (~225 words per page)
File: D0_Tvcomml.doc
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Unformatted sample text from the term paper:
shows. With this in mind, I expected to find that its commercial interruptions would be ones whose content appealed to a rather mature audience and for the most part--such
a thesis was indeed validated. The show begins at 4 PM and has several commercial spots of varying lengths and at seemingly un-patterned intervals. Compiled as
a log, the commercials for Wednesday, May 29ths showing were as follows: 4:12 P.M. Product Advertised Running Length Wesson Oil 30 Seconds Tropicana O.J. 30 Seconds Coca-Cola 30 Seconds Anacin 30 Seconds 4:28
P.M. Dentures/Polident 30 Seconds Future Raphael Show 15 Seconds Luberdim 30 Seconds Sunoco 30 Seconds Value Pak Coupons 30 Seconds Promo for Raphael Show 10 Seconds Nynex/Caller ID 15 Seconds Rite Aid/Health Products 30 Seconds 1-800-SEARCH(Rel. to show) 10 Seconds
4:43 P.M. News Update News 30 Seconds Lazy Boy Furniture 30 Seconds FOXY Lettuce 30 Seconds Mission Impossible/Movie 15 Seconds 4:50 P.M. Local toyota Dealer 30 Seconds Psychic Reading 30 Seconds Bryers Vienetta Dessert 30 Seconds
Promo for Future Episode 15 Seconds 4:54 P.M. Ultra Slim Fast 30 Seconds Bryers Vienetta Dessert 30 Seconds Ford Trucks 30 Seconds Movie available on VHS/Cass. 30 Seconds Upcoming Episode/Sally J. 10 Seconds Please note
that times are according to personal wristwatch which may have been three-five minutes "slow" or "fast." Total Time Tallies : National Advertising: 8 minutes, 15 seconds Local Advertising:
1 minute, 45 seconds Show-Related Promos: 1 minute, 0 seconds Actual show time: approx. 48 minutes, 0 seconds. Although I
at first hypothesized that all television shows contain at least a few "repeat" advertisements, this particular episode of the Sally Jesse Raphael show only had one such commercial. Interestingly, a
new dessert made by Breyers was featured twice-- and not until the last two commercial sessions. Regarding the frequency of commercials, it should be noted that
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