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Essay / Research Paper Abstract
A 6 page evaluation of this e-commerce site. Comparing the site to MileHighComics.com, this paper lists its many faults and makes suggestions for addressing them. Bibliography lists 5 sources.
Page Count:
6 pages (~225 words per page)
File: AM2_PPwebEvalComics.rtf
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Unformatted sample text from the term paper:
A site selling a product has to be particularly well designed if that site is to be successful. An excellent example of that point is ComicStands.com, a now defunct
web site whose designer intended to produce an e-commerce site that would serve as a magnet to bring potential customers in from all over the world. The web sites
products were, as the name might suggest, comic books and action figure toys as well as other comic related merchandise. A comparison of ComicStands.com to a more successful site selling
comic books and similar items on the World Wide Web provides many hints as to what the designer of ComicStands.com could have done to have made his site more successful.
The comic book industry is interesting both in regard to the product being sold and in regard to the type of
customer interested in that product. Customers it seems range from young adolescent males to serious older collectors. As Industrial Distribution (2008) notes, the point of having a web
site is to reach customers to make a business grow. One of the primary limits on the industry prior the advent of the Web, of course, was making customers
aware of where to buy your product. Even when ComicStands.com was launched in 1999 the Web was just beginning to make headway in terms of e-commerce. The typical
comic book customer has been accustomed to purchasing his books through conventional brick and mortar establishments not on the World Wide Web. The younger customers that characterize the industry,
after all, were likely first introduced to comic books at a corner convenience store or perhaps a local book store. The older customer, in contrast, was likely just developing
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