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Essay / Research Paper Abstract
This 6 page paper is written in three parts. The first part of the paper gives background to Comcast. The second part of the paper looks at Mintzberg’s management roles, and applies them to Comcast. The last part of the paper considers a student with a personal MBTI style of INTJ (Introverted iNtuitive Thinking Judging) and considers how this personality type would deal with the different management roles. The bibliography cites 5 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEcomlead.rtf
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Unformatted sample text from the term paper:
12.1 million internet customers1 located across 39 states and the District of Columbia (Comcast, 2007). The core operations are the provision and cable multimedia content focusing on cable television and
digital network programming as well as broadband services. This has made the company the largest provider of Video services in the US (Comcast, 2007). This is a position gained with
a history of the adoption of innovation and good leadership. The leadership may be seen as undertaking a high level of strategic decision and leading from the top, by looking
at the background of the company there is a context against which the different leadership and managerial roles can be considered. The paper starts with this background and will then
look at management roles. The company, at the time called American Cable Systems, was founded in 1963 in Tupelo by Ralph J. Roberts, Daniel Aaron and Julian A. Brodsky
and the sale of 1,200 cable subscriber systems (Comcast, 2007). It was only in 1969 that the name Comcast was adopted and the success is indicated with the company becoming
a public company quoted in the NASDAQ in 1972 (Comcast, 2007). By 1986 the company had achieved a customer base 1.2 million and there was also some related diversification as
the company also made an investment in the new shopping channel QVC (Comcast, 2007). The company has also grown with the use of acquisition, in 1988 the company became the
fifth largest cable supplier after acquiring a 50% interest in Storer (Comcast, 2007). Communications Inc. (Comcast, 2007). Acquisition continued in 1994 when there was the acquisition of Macleans Hunters
cable operations in the US, bringing subscriber numbers to 3.3 million and making Comcast the third largest cable provider in the US (Comcast, 2007). The investments in cable channels
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