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Essay / Research Paper Abstract
An 8 page paper. Comcast Corporation is analyzed in terms of history, size, market share, competition, strengths and weaknesses, and marketing efforts. Selected fiscal data are included. This is a tutorial paper, which means that additional suggestions are provided to the student regarding content of the paper. 1 table is included. Bibliography lists 8 sources.
Page Count:
8 pages (~225 words per page)
File: MM12_PGcomcast.doc
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Unformatted sample text from the term paper:
Warner are first and second in size. Comcast currently has approximately 8.2 million subscribers (Hoovers, 2000). The three largest companies together have approximately 36 million customers out of a total
of 67 million cable customers in the United States. That means that Comcast has about 12 percent of the market (Hall, 1999, p. 4). The company is presently in the
process of upgrading its systems to fiber-optics, however, they are still offering broadband services that include digital cable and high-speed modem Internet access (Hoovers, 2000). Comcast owns part of
QVC, E! Entertainment Television, Comcast-Spectator, Comcast SportsNet and Excite Internet search engine. Comcast-Spectator owns the 76ers basketball team and the Philadelphias Flyers hockey team (Hoovers, 2000; Comcast, 2000). Comcast Corporation
is primarily involved in the development, management and operation broadband cable networks and in the provision of electronic commerce and programming content (Comcast, 2000, p. htm). If it is appropriate
for the larger paper, this would be the section where the student could add a list of the top officers of the company and board, including some background in terms
of how long they have been with the company. Selected fiscal data for 1999 are included in the following table (Hoovers, 2000). $=millions Amount Growth Sales $6,209 20.7% Net
Income $1,066 9.6% # Employees 25,700 51.2% At this point, the student may want to include additional fiscal data, such as a comparison table for the last three years.
Rows would include gross sales, operating expenses, gross income, net income, income margins, debt and so on. Comcast Online Communications in involved in a partnership with @Home Network, which
allows them to offer Internet access to residential areas. This service is currently available in only seven cities in the nation. This is a relatively new service but it has
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