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Essay / Research Paper Abstract
This 7 page paper discusses some of the concepts set forth by Jim Collins in his book “Good to Great.” Bibliography lists 1 source.
Page Count:
7 pages (~225 words per page)
File: D0_HVjcolns.rtf
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Unformatted sample text from the term paper:
circumstances. Collinss style is clear and often amusing, and relatively free of the jargon that turns so many readers off. The student will want to discuss their reasons for choosing
the book, but it seems clear that at least one of those reasons is because Collins is taking a look at a unique subject, one which has rarely been examined,
and because hes an interesting writer. He doesnt talk down to his readers and in fact has been on the receiving end of some pretty harsh criticism himself, so he
knows what its like and avoids this particular trap. Discussion The key business issue that Collins focuses on in this book is something that would seem to be relatively obvious,
but which has rarely been explored. The question that engages him is this: is it possible for a good company to become a great one? That is, can it improve
significantly or is it fated to always remain simply a good company among many good companies. The impetus for his exploration of the issue came from a casual comment from
Bill Meehan, who is the managing director of the San Francisco office of an organization called McKinsey & Company; Meehan told Collins that Collinss book Built to Last was a
hit around his office, but ultimately useless (Collins, 2001). When Collins asked why Meehan felt that way, he said that the companies Collins wrote about in that book were "always
great ... They never had to turn themselves from good companies into great companies. They had parents like David Packard and George Merck, who shaped the character of greatness from
early on" (Collins, 2001, p. 1). Meehan wants to know what happens to companies that suddenly become aware, perhaps after many years, that they are merely good-can they become great?
...