Here is the synopsis of our sample research paper on College and University Branding: Creating and Maintaining Positive Institutional Images in American Colleges and Universities. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 15 page overview of the many factors which affect institutional image. The author emphasizes that not only does institutional image affect the quality and number of students that an institution can attract, it also affects the future of the students themselves. Institutional image permeates every aspect of the educational institution. Everything from admissions, to public information, to athletics is both affected by and affects institutional image. Bibliography lists 12 sources.
Page Count:
15 pages (~225 words per page)
File: AM2_PPcolleg.rtf
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Unformatted sample text from the term paper:
Institutional image is one of the most important selling points for colleges and universities. Indeed, not only does institutional image affect the quality and number of students
that an institution can attract, it also affects the future of the students themselves. Institutional image permeates every aspect of the educational institution. Everything from admissions, to public
information, to athletics is both affected by and affects institutional image. In addition, institutional image is affected by the personality of its staff, students, alumni, and other formal and
informal associates of the institution (Topor). The perceived benefits of being associated with the institution is important as well as is the perceived value of its offerings (Topor).
Value, of course, is affected by such factors as how much tuition an institution charges as well as the quality of the product (Topor). Quality, or caliber, of the
coursework is measured in terms of its academic strength (Topor). Just as is the case in other forms of marketing, imagery is important as is primacy or ranking in
a field or field (Topor). In short, institutional image represents a form of "branding", a marketing construct in which the very sight of a product comes replete with a
number of diverse associations in the customers, or in this case the students, mind. These associations serve to either make or break an institution in terms of its standing
among other educational institutions and, indeed, to greatly impact its graduates lives in terms of the manner in which their degree is perceived by potential employers and professional associates.
Institutional branding, therefore, is a topic of considerable concern for the educational institution. Institutional branding is simply a new name for an old
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