Here is the synopsis of our sample research paper on Collecting Market Research Data in Developing Countries. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 20 page paper considers how collecting data differs according to whether we are trying to do our marketing research in developing/emerging economies rather than in developed economies. The paper refers to the broad impacts of research such as ethical considerations and culture, as well as to relevant concepts of research design such culture and context, as well as to relevant concepts of research design. The bibliography cites 15 sources.
Page Count:
20 pages (~225 words per page)
File: TS14_TEdatadev.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
influences in the way data can be collected and created. If we look at a range of these influences we can assess how marketing is able to be conducted.
There are many different types of information. But these can be categories as either quantitative or qualitative and either primary or secondary. The less developed countries may have very different
infrastructures with differing resources and different cultures or values that need to be considered. If we look at marketing in developed countries
there is a great deal of existing secondary data from meta analyses and primary research, but in developing countries there is less existing research and knowledge comes from a different
source. If we consider the normal sources of information it becomes apparent why they may not be reliable and confirmation from other sources would be required when it comes to
market research. Traditional knowledge has always held a lot of respect, this knowledge has been repeated and repeated, and if combined with
authority; that is we were taught the knowledge at school our perception of the value of that knowledge is increased, and if the it is not questioned. Another source of
knowledge can be borrowing from other disciplines and applying it to our own, trial and error can also lead to knowledge as can personal experience and even role modelling from
observing others undertaking tasks or who have a greater level of intelligence. Intuition has also proved both valuable and misleading in the research field. Marketing data may be gained from
other sources of research. The main source in research should be reasoning both inductive and deductive. The former being the formation of a conclusion from a specific observation and used
...