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Essay / Research Paper Abstract
This 24 page paper examines the differences and similarities when collecting data for marketing purposes in developed and developing countries. This is examined from the perspective of various influences including culture, ethics, marketing, political, legal, economic, structural, informational and technological and sociocultural factors. The bibliography cites 23 sources.
Page Count:
24 pages (~225 words per page)
File: TS14_TEdatadevc.rtf
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Unformatted sample text from the term paper:
1. Introduction In any type of research there is a requirement to collect data, both primary and secondary. The way that data is collected and
the reliability of that data will depend on many different numerous factors, such as the ability to collect data, the type of data that is available or can be created
or collected. The type of country and type of research that is being conducted will have an impact on the data collection, in developed countries there are more mature markets
and consumers or respondents from which data can be collected and the informational infrastructure may be more developed. In developing countries data collection may be more difficult due to the
transitory nature of many potential respondents and the lacking information infrastructure. There are many influences that will impact on data collection in developed and developing countries, if we look at
some of these factor individually we can appreciate the impact. 2. Cultural Influences The culture of a country is the aspects by which interpersonal interaction will occur and the social
rues which govern the interactions. Therefore culture embodies social expectation including morals and ethics as well as custom and practice. The concept of culture is useful when considering the collection
of data as it will help with both the collection and also the interpretation as well as understanding how secondary data has been collected. If we look at in many
countries and their wide social cultures in comparing any country we are likely to find that there are many similarities as well as many difference. These are reflected in the
formal and none formal structures that are both inside and outside the commercial. Educational, healthcare or marketing environment. It is realistic to believe that the way that culture will vary
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