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Essay / Research Paper Abstract
This 12 page paper looks at the case for both collaboration and competition in the business world. Game theory as well as Porter's five forces model are included in a section which provides theoretical support for the discussion. Several examples of actual business situations are used. Bibliography lists 9 sources.
Page Count:
12 pages (~225 words per page)
File: RT13_SA002Col.rtf
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Unformatted sample text from the term paper:
will dictate the prices they can charge advertisers who choose to use their networks. But while each does their best to outdo the other, there is sometimes a sense of
cooperation. All networks play up the concept of sweeps, for example. They share in the building up of every new season, and what is in store on television in general
for the coming week. Yet, while they promote television in general, they each promote their network as being the best.Sometimes ads negatively attack the other networks. But sometimes there
is cooperation. When FOXs Ally McBeal argued her case along with the criminal attorneys on ABCs The Practice, there was much talk about the liaison. While the shows did sometimes
use judges and courtrooms in common, the fact that they appeared each on different television networks was out of the ordinary. Not that it had never been done, but it
was certainly rare. In general, such cooperative endeavors are rare, but more and more there is less and less back stabbing in industries where competition is fierce. New business strategies
have emerged which include the idea that it is better to get along than fight. Not everyone agrees with this new sense of friendliness as many hold onto the
idea that traditional, old fashioned competition is what drives business. Money and profit and what is "best for the company" are concepts equated with fighting and winning. But others contend
one can win without hurting competitors. A question which looms large is whether or not a network or multicompany level strategy is necessary to align strategies of a network of
firms . In other words, can firms within an industry thrive and survive by holding hands or should they proceed in isolation? Likely, the answer will lie somewhere in between.
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