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Essay / Research Paper Abstract
A 10 page paper discussing Coca-Cola's changing status. Coke is still the world's most recognizable brand, but its own poor choices and a general decline in cola sales have combined to bring Coke to the point that it can no longer avoid some concerted action that can stop the slide. Generally, saying that a company with positive growth and capitalization that leads its industry is in a slide could be seen only as a ridiculous and unfounded statement. The rigidity at Coke and the manner in which the company insists on remaining self-congratulatory is never a good mix. When lack of focus on customers is included as well, the "slide" statement becomes a valid one. Bibliography lists 6 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KScokeFinance.rtf
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Unformatted sample text from the term paper:
recognizable brand and is available all around the world. The entire beverage industry has undergone changes in recent years that have affected Coke along with its competitors.
Coke is still the worlds most recognizable brand, but its own poor choices and a general decline in cola sales have combined to bring Coke to the point that it
can no longer avoid some concerted action that can stop the slide. Generally, saying that a company with positive growth and capitalization that
leads its industry is in a slide could be seen only as a ridiculous and unfounded statement. The rigidity at Coke and the manner in which the company insists
on remaining self-congratulatory is never a good mix. When lack of focus on customers is included as well, the "slide" statement becomes a valid one.
Cokes Changing Status Nearly from its inception, the mission of the Coca-Cola Company has been to make the product
a universal, global one. Long before the globalization trend that has now become so familiar was ever conceived, it was Cokes policy to work to place its product "within
arms reach" of anyone with the most casual of thoughts of wanting one right away. Coca-Cola products are available in virtually every county
in the world now, but company leadership recently has discovered that its mere presence is not enough to ensure success. The company relies on volume sales, and the cultures
of other nations are such that people are not given to drinking one after another as so many do in the US. Though Coke truly is available "within arms
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