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Essay / Research Paper Abstract
A 9 page paper in two parts. Part I traces the "food route" of cocoa from production in Ghana through sale to processors, and provides a short history of cocoa. Part II provides a one-page letter to Hershey's CEO to encourage Hershey to use only cocoa from sustainable and high quality sources, such as Ghana's growers. Bibliography lists 13 sources.
Page Count:
9 pages (~225 words per page)
File: CC6_KSopsProChoc.rtf
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Unformatted sample text from the term paper:
Virtually all sugar-focused companies are facing a changing industry and consumer market that challenges nearly all of their primary and related businesses. As obesity rates climb in the very
countries where Cadbury Schweppes and its competitors have greatest shares, sales decline and consumers search for acceptable substitute products. With shrinking profits from what have been standard operations, the
entire industry is obliged to find other means of continuing consistent levels of net income, even as the revenues on which they are based decline. Cadbury Schweppes is in
such a situation at present. CEO Todd Stitzer has observed, "Despite our size, we remain cost-disadvantaged and too complex from a supply chain and commercial standpoint" (Pagnamenta). Many
loyal customers are more than willing to support Cadburys efforts as well as those of Lindt, and Dove, and Hershey, and Nestl?. The Beginning of the Love Affair
Linderman (2001) writes, "John Cadbury had tasted chocolate and fallen in love. The rest of the world, he believed, would too once they tried it"
(A04). His Quaker heritage prevented him from entering military service or gaining a university degree, so he opened a grocery at the age of 22, in 1823. Chocolate
was prohibitively expensive because of high import tariffs on cocoa beans, and only the truly wealthy could afford to buy it. John Cadbury marketed to that segment of his
clientele, the one segment possessing the means to indulge. "Usually offered in liquid form, it was like drinking money, a luxury even for the wealthy" (Linderman A04). Cadbury
experimented with various liquid forms and was quite successful; a bean press introduced later allowed him to extract - and find a use cocoa butter. This he
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