Here is the synopsis of our sample research paper on Coca Cola Stated Values and Actions. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3 page paper looks at values that the Coca-Cola Company, after identifying the values that the firm claims to aspire to the practices of the firm are discussed to assess if the firm lives up to the values. The bibliography cites 6 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEcokeval.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
are attracted to firms with a good reputation; this has lead many firms to espouse values that will enhance their reputation and as a result support or increase sales. In
some cases the firms will follow through on the values, in other instances there will be a more hypocritical approach. Coca cola is one of the more controversial firms.
The values that are declared by Coca-cola balance the needs of different stakeholders, the vision talks of maximising the return of shareholders, making the company a great
place to work, building mutual loyalty with trading partners and being a responsible global citizen (Coca-Cola, 2009). These are put forward as goals which will allow the firm to achieve
its mission; "To refresh the world - in mind, body and spirit; To inspire moments of optimism - through our brands and actions, and to create value and make
a difference - everywhere we engage" (Coca-Cola, 2009). Values are only real values if they are acted upon in sincerity, there are many good actions. Internal
stakeholders are some of the primary stakeholders and Coca-colas record is mixed. The employees are given a relatively comprehensive remuneration package; the total rewards package includes a number of elements
which are above normal minimum, including life insurance and a healthcare scheme which is paid for by the employee, but there is a benefit as the payments are taken before
tax. However, the firm does not have a clear record, in 2000 the firm faced a class action suit for racial discrimination, the case was started
by four plaintiffs and became a class action, the result was an out of court settlement which was the largest ever settlement for a racial discrimination case, with more than
...