Here is the synopsis of our sample research paper on Coca-Cola Marketing Mix. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 6 page paper examines the Coca-Cola brand, looking at its brand position, the marketing mix including, product, price, placement, promotion and processes, considers the effectiveness of the communications and make recommendations for future marketing. The bibliography cites 5 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEcokemark.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
with the advertising and sponsorship the company undertakes which includes a wide range of events, such as World Cup soccer, and the Olympics. The brand holds its poison as
a result of its own marketing and communication concerning the brands in the context of its own brand and those of competitors, in the case of Coca Cola, the main
competitor is that of Pepsi in the cola market, however, in the carbonated drinks market brands such as Dr Pepper and 7 up are also competition. The brand has been
developed with specific characteristics to support the premium brand, including the shushhh sound to indicate a refreshing drink. Therefore, the determined position is one which is not only proposed but
supported by it attained position. Part 2; The Marketing Mix Product The core product is the carbonated soft drink, initially sold in glass bottles a range of
products have been developed including family packs, cans, plastic bottles and the reintroduction of the retro style packaged coke bottles. However any examination of the product lifecycle will determine that
there will need to be changes or the product will need to be renewed., Coco cola have undertaken some changes. In 1985, Coca-Cola developed a new formula for coke, which
was not appreciated by the consumers. The company quickly reversed the decisions going back to classic coke demonstrating an understanding of the market. Other varieties have been introduced; there are
the normal and the diet version of lemon, lime, vanilla and cherry as well as the recent variation of diet cola such as Coke Zero and C2, the latter of
which are targeted at the male and the younger market, increase the appeal and create more demand. Price The pricing of the product is one that matches it
...