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Essay / Research Paper Abstract
A 9 page paper that begins by reporting the company’s mission, vision and values. The paper identifies stakeholders and discusses relationships with internal stakeholders, external stakeholders, the company’s short-term plans and long-term plans. Bibliography lists 11 sources.
Page Count:
9 pages (~225 words per page)
File: ME12_PGcoke10.rtf
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Unformatted sample text from the term paper:
listed below. Citation styles constantly change, and these examples may not contain the most recent updates.?? COCA-COLA COMPANY STAKEHOLDERS
, June 2010 properly! Mission, Vision, Values Coca-Cola Companys mission is: "to refresh the world, To inspire
moments of optimism and happiness, To create value and make a difference" (Coca-Cola Company, Mission, 2009). The companys vision could be expressed as the six Ps: * People: to be
a great place to work where people are inspired to be the best they can be. * Portfolio: bring to the world a portfolio of quality beverage brands that anticipate
and satisfy peoples desires and needs. * Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. * Planet: Be a responsible citizen that makes
a difference by helping build and support sustainable communities. * Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. * Productivity: Be a highly effective, lean
and fast-moving organization (Coca-Cola Company, Mission, 2009). The corporate values are identified as: * Leadership: The courage to shape a better future. * Collaboration: Leverage collective genius. * Integrity: Be
real. * Accountability: If it is to be, its up to me. * Passion: Committed in heart and mind. * Diversity: As inclusive as our brands. * Quality: What we
do, we do well (Coca-Cola Company, Mission, 2009). Other statements on this page that could be interpreted as values include focusing on the market by focusing on the needs of
consumers, customers and partners, working smart, including being responsive to changes, and acting like owners, which includes being accountable for what they do (Coca-Cola Company, Mission, 2009). Relationships with
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