Sample Essay on:
Coaxing Culture Change

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Essay / Research Paper Abstract

A 10 page paper discussing the need for cultural change at Dell. The paper reviews Deming’s position that more democratic management is more productive than harsh, autocratic approaches. Dell has been seeking to change its organizational culture, and that effort has been effective in most of the company. There are pockets that cling to the old ways, however. The paper encourages Dell to adopt Senge’s systems view of the organization and to actively seek to bring along those pockets that have resisted senior management’s efforts to make Dell more responsive to the needs of all its customers, both internal and external. Bibliography lists 12 sources.

Page Count:

10 pages (~225 words per page)

File: CC6_KSmgmtDell04.rtf

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Unformatted sample text from the term paper:

nations of our time cannot prevent the conditions of men from becoming equal; but it depends upon themselves whether the principle of equality is to lead them to servitude or freedom, to knowledge or barbarism, to prosperity or to wretchedness. Alexis de Tocqueville De Tocquevilles observations of the nature of Democracy in America necessarily were trained on systems of government, for those were the only large social systems that existed in the early 19th century that de Tocqueville knew. Such is not the case in todays environment where the annual revenues of some multinational enterprises surpass the national budgets of many of the worlds nations. In todays society, de Tocquevilles closing words are surprisingly appropriate as warning to business. Regardless of industry, size or any other characteristic, todays most effective - and successful - companies have several factors in common. A strongly positive corporate culture can be found at Southwest Airlines, Wal-Mart, GE, Ritz-Carlton and 3M. All of these organizations are very different and operate in diverse industries, but they share several characteristics that distinguish them from their competitors. Factors contributing to their success include: * Effective internal communication * Efficient business processes * Employee training * Employee motivation * Positive organizational culture All of the factors listed above can be reduced to a common denominator in the form of Total Quality Management (TQM). The buzzterm of the 1980s and early 1990s, nominally TQM has passed from the business environment as just another fad that has come and gone. In reality, however, those companies most successful in customer service routinely practice many of TQMs ...

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