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Essay / Research Paper Abstract
A 7 page paper discussing site design and ease of use by customers in an e-commerce environment. The paper uses the site of http://www.cocostore.biz/ for evaluation of the site and recommendations for improvement. Bibliography lists 2 sources.
Page Count:
7 pages (~225 words per page)
File: CC6_KSitCoCo.rtf
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Unformatted sample text from the term paper:
a critical feature for online merchants. Emerging laws require websites originating within the jurisdiction of those laws to be accessible to the visually impaired, and site owners must comply.
Sites of online merchants also must be convenient for site visitors; otherwise the site visitor will merely go to a competitors site that is more user-friendly. The purpose
here is to assess some of these features of the CoCo jewelry website. 2.1. Requirement Analysis (for CoCo Jewelry Online Store) Above all,
the site must "work" as intended. This includes technological dependability, of course, but it also includes meeting customer expectations. It should be easy to use; easy to navigate;
have a "contact us" link on each page; and a link back to the home page on each of the internal pages. A. The goal of the CoCo Site (www.cocostore.biz)
from the standpoint of the user and business (the primary user will be online jewelry shopper and the business is to sell jewelry online)
The goal of the shopper is to examine the products that CoCo has to offer. Though the goal of the company is to convert the casual browser to
a purchaser, making a purchase may well not be the primary motivation of visitors to the site. "Surfing" is a concept as old as the Internet, and one of
the advantages on e-commerce for the shopper is that s/he is able to comparison-shop literally all over the world. The goal of the
CoCo business, of course, is to convert as many browsers as possible into purchasers, and to sell as much product as it can. If CoCo will be successful in
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