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Essay / Research Paper Abstract
This 5 page paper focuses on this niche with an emphasis on Marks and Spencer and its flawed marketing strategy. Other companies are mentioned as well. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: RT13_SA230MaS.rtf
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Unformatted sample text from the term paper:
one could say that Marks and Spencer was a dominant force and their problems have been something of a concern in latter years. This has caused industry analysts to adopt
a critical attitude towards this once successful firm. Of course, that state of affairs was not always the case, and George Davies, who was once in charge of
a leading competitor Next, had a central role in the symbolism of the 1980s (Leadbeater, 1989). There was a sense that the high street had provided an expanding range
of stylish choices that was in large part due to Davies transformation of the clothes retailing industry (1989). Things would change. M&S would take the helm and lead clothing
manufacturing and retailing into a mundane but credible industry during the 1990s. Fast forward to 2002 when M&S had already made its place in the market during the 1990s. In
that year in Britain, M&Ss market share slips to 12% from 15% in 1998 ("A sigh," 2002). While the firm is still number one at home, M&S had lost ground
to style conscious rivals like Swedens H&M Hennes & Mauritz, Zara of Spain, and the midmarket British retailers Debenhams and Next (2002). Next continues to be a force to
reckon with even though it seems that M&S was able to lead Britain through the 1990s. Indeed, the twenty-first century will provide a different landscape for these retail competitors.
It is known that M&S had problems, but there are related businesses that have done well during the same era. Claremont Garments, for examples, is a company that
supplies about 4% (Gabb, 1992, p.4) of M&S clothes range which is worth 2.5 billion pounds (1992, p.4). This company seems to be beating the recession at its
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