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Essay / Research Paper Abstract
This 10 page paper looks at a case supplied by the student where a firm is marketing a product over 5 periods. The paper considers the way marketing decision were made and the results that they yield. The bibliography cites 4 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEcleaver2.rtf
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Unformatted sample text from the term paper:
which have different needs. Prior to launch the product a firm needs to consider the different markets in order to assess the potential of each segment in order to help
with the decision regarding which segment of the market to target so that revenues may be maximized. It may be assumed that the majority of firms enter into any
business will do so with the aim of creating a profit and satisfying shareholders. Therefore, the decisions made need to reflect these commercial realities. When considering the success of the
marketing project for CleaverTec there are some mixed results, there first period is poor and disappointing, but there is an improvement in later periods. 2. Period 1
In period 1 CleaverTwech has significantly underperformed compared to its targets. The requested production was 50,000 units, and the production was 40,000 units, however quite worryingly
the actual sales were only 13,763 units; indicating that sales have fallen well below the expected level. This is strongly indicative of major problems; firstly there is the level of
sales which I major cause for concern when they only achieve such a small percentage of the projected sales, secondly is the large amount of inventory which is tying up
a large amount of capital Accord course of problems moving into the next period. The cost of producing units $67, and the wholesale price is $100, therefore with the number
of sales that have taken place (13,763) means that when all costs have been deducted including overhead costs, the firm has made a net loss of $85,332. It may be
argued that many products will perform poorly in the first year of marketing, especially if the company needs to create a market in which to sell those goods (Hooley et
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