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Essay / Research Paper Abstract
This 8 page paper looks at Cisco, starting with some background to the company, the paper moves on to look at the impact of globalization including a strategy of acquisition, and then considers issues such as internal culture, leadership, change management and decision-making and corporate social responsibility. The bibliography cites 7 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEcisco.rtf
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Unformatted sample text from the term paper:
them. The company was founded with the first product being multiple protocol router software. Cisco were the first company to develop a commercially successful return which was able to support
multiple network protocols. In 1996 and became involved with the Internet Engineering Task Force (IETF), and a year later growth was aided with funding in the form of venture capital
(Cisco, 2009). The company grows rapidly after this; by 1989 there is a turnover of $27 million, with only 111 employees and in 1990 the company makes its initial public
offering with a market capitalization of $224 million. Today the company has offices around the globe, more than 65,000 employees at a turnover in excess of $36 billion and has
vision of "changing the way we work, live, play and learn" (Cisco, 2009). 2. Impact of Globalization It may be argued that globalization has an enormous impact on Cisco,
facilitating the way in which the firm has grown and demand for the products has emerged. Therefore, it may also be argued that Cisco themselves are part of globalization, helping
drive forwards the technology that has supported some of the processes of globalization. The rapid growth is being supported by a strategy
of build, buy and partner, with the firm making a number of acquisitions in order to capitalize on new technological developments fit in with their business model. The company has
a core competency of acquisition, in 2009 there have been four acquisitions; Richards Zeta Building Intelligence Inc., Pure Digital Technologies Inc., Tidal Software Inc. and Tandberg, and five acquisitions took
place in 2008 including Jabber Inc. (Cisco, 2009). In order to stay ahead company has a very active strategy of acquisitions. This
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