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Essay / Research Paper Abstract
A 5 page paper discussing e-business models best suited for use at the website of a home health and hospice agency, HHH. The two models chosen are the infomediary model and the community model, where users themselves create a significant portion of the site's information. Bibliography lists 7 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSebizBusMod.rtf
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Unformatted sample text from the term paper:
time when some businesses created websites but were confused in how to use them; for a long while some companies sites were little more than online brochures supplying some company
information and a phone number but little else. Today, the absence of a website often is seen as the mark of a company not truly serious about itself or
what it does. Selling a product is a rather straightforward process online; promoting a service can be less so. HHH (Home Health
and Hospice) can promote its business and its services online, but of course it cannot provide direct patient care or generate revenues through the sale of some aspect of its
core business. There are several types of e-business models that have emerged over the past several years. Most are not at all
applicable to HHHs business, but there are two that could serve HHHs marketing needs quite well. Those are the infomediary and community models. Infomediary Model
Rappa (2003) defines the infomediary model as one that independently collects data on products, consumers or both, functioning as an intermediary "assisting buyers and/or sellers understand a
given market." Another author notes that the site generates revenue either through "advertising or from the products that the infomediary is collecting information about" (Long, 2003).
The infomediary model can serve HHHs purposes by providing information about home health and hospice services in general and providing links to sellers of items and
services likely to be of interest to those seeking home health or hospice services. Such businesses could include sellers of equipment assisting the elderly or mobility-impaired individual with various
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