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Essay / Research Paper Abstract
A 7 page paper selecting an international site for launching an environmentally-friendly car model. General Motors Holden, Australia (GMH) has developed a hydrogen-powered car (the H car), and originally intended to market it first in Australia. The managing director has requested that the marketing director identify a foreign country that appears to be attractive as an alternate launch site. The country identified as being one of the most favorable sites is South Korea. Selection was made from a regional bloc of nine Asian and Southeast Asian nations including both mature and developing economies. Final selection was made on the basis of political stability, per capital income and interest in environmental issues. Bibliography lists 7 sources.
Page Count:
7 pages (~225 words per page)
File: CC6_KSintlBizCtrySel.rtf
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Unformatted sample text from the term paper:
General Motors Holden, Australia (GMH) has developed a hydrogen-powered car (the H car), and originally intended to market it first in Australia. The managing director has requested that
the marketing director identify a foreign country that appears to be attractive as an alternate launch site. The country identified as being one of the most favorable sites is
South Korea. Selection was made from a regional bloc of nine Asian and Southeast Asian nations including both mature and developing economies.
Final selection was made on the basis of political stability, per capital income and interest in environmental issues. The Vehicle The H car
is one that appears to hold the greatest promise for future generation transportation. It burns no fossil fuel at all, thus eliminating all criteria compounds from auto emissions.
It is powered solely by hydrogen, which it obtains from plain water. Not only does it drastically reduce the accumulation of greenhouse gases, it uses a freely available, non-carbon
resource. The H car provides these immense benefits without too much sacrifice in performance. Its design is similar to other small hatchbacks,
and its top speed is 160 kmh. Its primary disadvantage is its cost, which is AUD30,000 (US$23,255) only for production costs. The H car will need to sell
for about AUD38,694 (US$30,000) to return a significant profit to GMH after paying shipping fees, import taxes and other related items. Clearly, the country selected needs to be one
in which per capita income is such that a sufficient number of individuals would be able to buy the car. Foreign Investment Much
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