Here is the synopsis of our sample research paper on Choosing a Promotion for Piggy Bank. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 3 page paper discussing the focus of a promotion offering cash back on credit card purchases made with a Piggy Bank credit card. Choices are to offer incentives at traditional retailers or limit the incentives to online sales. The paper recommends choosing traditional retail because its growth is slower and more predictable, allowing the bank to enter the promotion with a better sense of what the total cost will be. A 9-slide PowerPoint presentation is available. Bibliography lists 5 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmgRetIncenPig.rtf
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Unformatted sample text from the term paper:
Piggy Bank seeks to design and implement a cash-back incentive for customers. The purposes will be to increase customer use of Piggy Banks credit
card products; enhance customers view of the value of Piggy Banks credit products; and enhance Piggy Banks relationships with its business customers. Identified alternatives include offering a cash-back incentive
either through (1) traditional retailers or (2) online retailers. The choice needs to be based on the basics of the marketing mix as
well as estimates of likelihood of use by customers. The Marketing Mix Price, product, place and promotion - the "4 Ps" - all
are integral to the successful marketing of a companys product or service. In most industries, each "P" needs to be managed well if the company is going to find
success in its marketing efforts. Price The product is seen as being the most critical of all the Ps of the marketing mix.
If the product is of poor quality or does not perform to promised levels, then all the other Ps are superfluous. When the product is sound, however, price
will be important as well. Product The product, obviously, is that thing being sold. It does not need to be a tangible
good, it can also be a service. In short, it is the thing, commodity or service that an organization exchanges with consumers for money. Its sale or function
keeps the organization alive and growing. Place Place refers to the entire distribution channel of any company seeking to market a good or
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