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Essay / Research Paper Abstract
A 10 page paper discussing conditions underlying Chiquita Brands’ pursuit of Chapter 11 bankruptcy protection, for which it blames trade restrictions in Europe. Chiquita’s argument that EU protectionism has been the author of all its difficulties simply will not hold water. Rather, the problems at Chiquita stem more from failure to successfully and adequately market products, seek additional world markets and generally make the most of its business efforts as is required by any business organization today. The EU made only 20 percent of its market unavailable to Chiquita. The company and its stockholders would have been better served by concentrating on the 80 percent available to it rather than on the 20 percent that was unavailable. Includes a one-page outline. Bibliography lists 20 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSChiquita.rtf
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Unformatted sample text from the term paper:
Detroit example. III. A Century of Success A. Management problems of the past decade. B. Annual report and four-year stock performance. IV. Marginalization and Alleviation of Poverty A. Benefits of
globalization. B. Benefits of free trade. C. WTO ruling against the EU. V. Implications for Chiquita A. Only 20 percent of the EU market closed to Chiquita. B. Chiquita failed
to gain a sufficient share of the remaining 80 percent. VI. Conclusion Introduction The scenario
plays out repeatedly in developed nations throughout the world. Industries of questionable relevance or individual companies with internal management problems blame everything external for their internal problems. This
point alone is sad because failure to recognize the real problems equates to failure to address them. Several of these companies and industries have been able to convince government
entities that their business sectors need protection in the most desperate manner. They never realize that the very protection they seek and are so relieved to find most likely
will be the "poison dart" that will seek to destroy them. Chiquita Brands is one of the latest to have been caught in this interminable web. Protectionism
The very idea of guarding an industry to "help" it survive seems - superficially at least - to be a reasonable approach to the pressures
created by international trade. It appears to be so sound that many regard it as being simple common sense, when in reality there is no "sense" about it.
Chiquitas drama is still playing; those of other industries have witnessed the final curtain and have revealed their final outcomes already. The US
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