Sample Essay on:
Children & Junk Food/A Media Slant

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Essay / Research Paper Abstract

A 6 page research paper /essay that summarizes an article appearing March 29, 2007 in The Washington Times by Gregory Lopes, "Children bombarded by junk-food ads," from the standpoint of whether the article contains elements of bias and/or slant. The writer thoroughly summarizes the article's content and then offers recommendations to the student on relative to a discussion of bias. No additional sources cited.

Page Count:

6 pages (~225 words per page)

File: D0_khbiassl.rtf

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Unformatted sample text from the term paper:

that a recently released study has identified junk food ads s the most widely viewed advertising on television by children. The article then goes on to factually report the contents of this study, which was conducted by the Kaiser Family Foundation. Lopes adds the qualifying phrase "largest of its kind," to the identification of the studys sponsoring agency. This statement serves to convey the meaning that the sponsoring agency is reputable. Various facts and statements are quoted from the study and its authors, such as that a third of the commercials on television that are targeted towards children and teens are for "candy and snacks," which are "often high-fat, sugary foods" that are likely to contribute to the public health crisis of increasing rates of childhood obesity (Lopes). The study also indicates that there is a lack of balance in TVs messages as exposure to "countervailing health messages" are "minimal" (Lopes). Lopes goes on to cite statistics from the study that address how many junk food ads children and adolescents watch per day. This is broken down by age group and translated into cumulative hours of ad-viewing for each demographic group. Lopes juxtaposes these statistics, which are considerable, with the fact that the influence of minors on family food purchases of "cereal, candy and fast food" has been estimated to account for $500 billion per year (Lopes). This figure is drawn from a separate survey entitled the "National Health Examination" survey (Lopes). Then Lopes reiterates that there has been a marked increase in the number of obese children in the country. He cites the health examination survey again in saying that the "percentage of overweight children has jumped form 5 percent to 16 percent in the past 40 years" (Lopes). The author then draws on another ...

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