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Essay / Research Paper Abstract
A 6 page paper discussing the growing problem of obesity in childhood. Television, electronic games, uncertain dangers in urban settings, parents’ busy schedules and a plethora of other influences all combine to contribute to creating increasing obesity in children. Children are more sedentary than at any other time, and marketers believe there is great value in marketing directly to those efficient influencers of parents. The cost of marketing directly to children now tops $12 billion annually, and increasing numbers of health professionals believe that today’s children face a lifetime of learning to deal with and overcome the physical and psychological influences of childhood. Bibliography lists 6 sources.
Page Count:
6 pages (~225 words per page)
File: CC6_KSnursChildObes.rtf
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Unformatted sample text from the term paper:
in urban settings, parents busy schedules and a plethora of other influences all combine to contribute to creating increasing obesity in children. Children are more sedentary than at any
other time, and marketers believe there is great value in marketing directly to those efficient influencers of parents. The cost of marketing directly to children now tops $12 billion
annually (Selling to, 2002), and increasing numbers of health professionals believe that todays children "is a generation destined for psychosocial and physical problems" (Selling to, 2002; p. 959). Development of
the Problem The problem of childhood obesity has grown dramatically over the past two decades, growing from influences on at least two fronts:
(1) changes in social and economic patterns and (2) marketers realization that children can influence parents buying decisions better than they can. In
times past, the typical family consisted of two parents, one of whom provided most if not all of the familys income. The primary job of the other, typically the
mother, was to care for the children and keep the family on track with health, nutrition and economic management. These parents were able either to send their children out
to play unsupervised or accompany them to a park. Immense social and economic changes have dictated shifts in how families behave now.
Families are no longer assumed to have both parents present in the home; the number of mothers holding outside jobs now is larger than the number of mothers who are
able to stay at home with their children. In many families, both parents choose to work at outside jobs. In single-parent families, parents have no choice (Low income
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