Sample Essay on:
Chicago Pizza in the Czech Republic

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Essay / Research Paper Abstract

A 4 page paper discussing cultural differences. Steve Kafka is an American of Czech origin and seeks to open a pizza franchise in the Czech Republic. The purpose here is to assess cultural and economic implications of Steve's plans using Hofstede's dimensions of cultural assessment. Bibliography lists 6 sources.

Page Count:

4 pages (~225 words per page)

File: CC6_KSmgHofsCzch.rtf

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Unformatted sample text from the term paper:

Kafka is an American of Czech origin and seeks to open a pizza franchise in the Czech Republic. The purpose here is to assess cultural and economic implications. Establishing Cultural Baselines The "mental programs" under which individuals tend to operate "can be found at the universal, the collective, and the individual level" (Hofstede, 1984; p. 13), and they must be operationalized so that they can be measured. "Culture is defined as collective programming of the mind" (Hofstede, 1984; p. 13); asking individuals to accept and assimilate ideas contrary to their traditional culture is not conducive to imposing other methods of operation into their working hours. Hofstede (1984) states that there is danger in "ethnocentrism and disciplinary parochialism" (p. 13), a fact that has been demonstrated repeatedly as the globalization of business continues to progress. "The concept of dimensions of culture is introduced by an inquiry into the philosophical opposition between the specific and the general, the different and the similar" (Hofstede, 1984; p. 13). The bottom line for an American of Czech origin seeking to do business in the Czech Republic is that he can expect for there to be many cultural differences. Being fluent in the language may serve to create understanding, but alone it will not be able to prepare the American for operating in the Czech Republic. Differences between US and Czech Cultures Hofstede evaluated many points of consideration in determining a peoples cultural values, but there were four components that were seen to be universal and primary: power distance, uncertainty avoidance, individualism, and masculinity. Long-term orientation also is significant and was added ...

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