Here is the synopsis of our sample research paper on Change in the Tourism Industry. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 5 page paper answers 6 questions on change and change management in the tourism industry. The paper looks at strategies to deal with external influences, the scale of external influences, the way resistance to change may be overcome and the process of change as well as potential internal factors that encourage change.
Page Count:
5 pages (~225 words per page)
File: TS14_TEtourchng.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
forward we can consider strategies to deal with the changes. Changes in consumer behaviour, such as fashion trends and changing interests can be capitalised upon with an adaptation of
the current product or service offerings1. This many be a change in the emphasis without changing the underlying product, for example emphasising new elements to meet the new consumer demands.
It may also be wise to change a product or service or introduce a new offering to meet the demand. The marketing will also have to reflect these changes. New
legislation or operations that impact on the operations of a company have to be complied with, there is little choice here apart from compliance, however the changes should be introduced
in a manner that engages with the employees and again their support, with full communications to increase trust and good will. If there is a downturn in the company
and demand for the attraction declines there are two ways that the management may respond. The first considering is the elasticity. Generally speaking as prices are reduced demand will increase,
if the overall demand will increase proportionally more than the price decrease, resulting in an increase in revenue the a reduction in ticket prices may be, or a lower cost
option with less access, may be an option. Alternatively value needs to be added, either in reality with more features or services, or the different needs to be communicated in
the marketing to a greater extent in order to increase the perceived value. If there is a demographic changes that threatens the target market the attraction will then have
to identify a new target market tat they have the resources and skills to attract and develop a service or product that attracts a new demographic that is not on
...