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Essay / Research Paper Abstract
This 13 page paper looks at the way in which changes take place in Starbucks. However, rather than taking a traditional approach examining change from the concept of corporate strategy, the paper looks at change and considers the way it impacts on the organization is expected to two managers; a regional store manager responsible for operations and a marketing manager. The changes considered are those which started in 2009, including the closure of more than 600 stores and the refocusing of the brand. The bibliography cites 12 sources.
Page Count:
13 pages (~225 words per page)
File: TS14_TESBchanman.doc
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