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Essay / Research Paper Abstract
This 14 page paper examines the way that Sony approached and managed change in the 1990s. Facing a changed environment and falling sales Sony had to undertake a radical change; changing form a group organization and restructuring into a division organization. The paper outlined the background of Sony, it structure before the change in the way in which it was operating. The paper then considers the influences on change in the way that the change was undertaken, compares the change management to change theory and considers whether or not the change successful. The bibliography cites 8 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEsonych.rtf
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Unformatted sample text from the term paper:
in the way they change, but those who fail to change are likely to fail. Changes in organizations can be large or small, they can be sudden or gradual, but
they have to take place. One company that is seen a large number of changes during its history is Sony. To consider the change the company itself needs to be
considered to look at the background and the reason for the change. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wounded by Masaru Ibuka and Akio Morita
in 1946 (Sony, 2008). Founded in the years immediately following the Second World War the origins of the company were in the shattered Japanese economy, where the founders started out
repairing radios and manufacturing voltmeters (Sony, 2008). Despite the humble beginnings the founders had aspirations for the company to design and manufacture of new electronic goods. The very first electronic
innovation to be created by the company was an automatic rice cooker. This was a new product the market and started Sony on a course was to follow to many
year; innovation and manufacture of new products. Masaru Ibuka and Akio Morita realized the potential of the global market and the value of a global brand which could be recognized
across different cultures and languages and had the plan to create a global company, with plans to expand to the United States and Europe. The name was officially changed to
Sony in 1958, but had already been used as a branding name prior to the official name change on a radio; the TR-55, which went on sale in 1955. The
transistor radio was then followed shortly after by the worlds first transistor radios would fit into a pocket (Sony, 2008). The name
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