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Essay / Research Paper Abstract
This 8 page paper looks at the way in which IBM has faced and implemented change. The company, first registered in 1912, has seen many changes and operating in a dynamic environment. The paper starts by showing the diversity of the development of the company. By the 1960’s there was a need to change and adapt to different market forces, a new emergent/umbrella strategy was developed. The approach was furthered in the 1980’s with 'sense-and-respond' method another process strategy. The paper considers an alternative of military strategy before concluding that continually renewed emergent strategy is best sited to IBM. The bibliography cites 10 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEimbchg.rtf
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Unformatted sample text from the term paper:
The paper starts by showing the diversity of the development of the company. By the 1960s there was a need to change and adapt to different market forces, a new
emergent/umbrella strategy was developed. The approach was furthered in the 1980s with sense-and-respond method another process strategy. The paper considers an alternative of military strategy before concluding that continually renewed
emergent strategy is best sited to IBM. 2. Company Background IMB is an internationally known brand, associated with the logo developed by Paul Rand in the 1960s (Rand, 2000). The
company that is known today for computer hardware and software as well as related services did not start out that way. IBM, whos full title is International Business Machines and
is quoted in the New York Stock Exchange under the initials IBM has its foundation in the nineteenth century when the US census was seeking a more efficient method of
tabulating the census results. In 1896 Herman Hollerith formed the tabulating machine that used an electrical current and holes in card to tabulate the results. The resulting Tabulating Machine
Company that was formed by Hollerith in Washington DC and this company was to later become part of the company that would be known as IBM so many years later.
The development of IBM is a patchwork, the Computing Scale Company of America is formed in 1901 and took on this company, another company International Time Recording Company is also
formed in 1901, this is the company that would later acquire the Dey Time Register Company (IBM, 2003). The following decade sees a great deal of consolidation in this new
sector that results in the formation of Computing- Tabulating- Recording Company (C-T-R) in 1911, with a merger organised by Charles F. Flint (IBM, 2003). This is the direct predecessor of
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