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Essay / Research Paper Abstract
This 10 page paper identifies two cases of change in an organization and then considers how useful environmental scanning tools such as a PEST is in identifying the key drivers for change that have affected the organisations. The then paper considers what type of change is occurring; smooth incremental, bumpy incremental and discontinuous. The bibliography cites 10 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEchtype.rtf
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Unformatted sample text from the term paper:
To make the changes the organisation need to look to the external environment as well as to their internal capabilities and address how they can make changes required in the
changing condition. There are a number of tools that have been used such as a PEST analysis to consider these factors and different types of change have been identified
by Senior (2002). By looking at two scenarios we can consider how change occurred and the value of a PEST analysis and the application of a model of change. We
will first look at the examples of change and then apply a PEST analysis and look at the modus of the change.
All changes will occur in stages. This may be planned and as such more likely to have a steady development pattern or may be an emergent strategy, and may be
more erratic in occurrence. However which ever it is it will require managing. This process Lewin observed occurring in three stages where it is successful, these are unfreezing, change and
refreezing (Lewin, 1951). Unfreezing is the process by which people are prepared for new change,. This stage is essential in overcoming resistance to change, with minds open and a readiness
to accept change is needed it is more likely to be successful (Thompson, 1998, Lewin, 1951). Unfortunately the trigger which activates this realisation is one of a crisis or an
impending problem such as plant closure or falling profits as we see with both of the case studies we look at indicating the importance of economic factors (Dervitsiotis, 1998). Once
the need for change is recognised and employees and stakeholders are prepared to adapt and embrace the change the actual change itself and the way it is introduced needs to
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