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Essay / Research Paper Abstract
This 4 page paper considers the way in which McDonald's had to change as a result of increased awareness of health and the environment. The style of change is identified as being that of a negotiator, with the choice of identified style justified by consideration of the other styles. The bibliography cites 5 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEchanMcD.rtf
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Unformatted sample text from the term paper:
are perceived by the target market in the companies have to adapt and change in order to fit in with the new market to attain demand. To look at the
style and approach that was used and how the organization dealt with the change the influences, along with the responses of the organization, need to be examined. The major changes
in the macro environment in terms of the perceptions of fast food, have been environmental issues such as the harm done to the environment farming and transporting goods, as well
as health issues have been a major influences.. Increased awareness of problems such as obesity and the need for a healthy diet, supported by government campaigns in many countries
to try and encourage healthy eating have raised awareness of the unhealthy nature of fast food. This has impacted on many fast food chains, indeed many have made significant changes
to the way in which food is prepared in order to accommodate the demand for healthy food, for example Yum! Brands have made a commitment to eliminating the use of
all transfats, such as cooking fries in vegetable rather than animal fats (Yum! Brands, 2009). McDonalds is the largest fast food chain world, and as such it has been a
specific targets; it was specifically targeted with the documentary called "supersize me", which created a negative image of the company and was also behind some of the falls sales and
the drop in share prices during 2004 (Wilson, 2004). The documentary concerned an individual who lived on nothing but McDonalds fast food for a set period of time, but whenever
asked if they want to supersize meal they said yes. At the end of the period indications of health had declines significantly when assessed through the tests as well as
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