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Essay / Research Paper Abstract
This 6 page paper looks at the way change may occur and alter in a crisis. An example of a firm facing declining sales is used to look at how a planned strategy may change to an emergent or pluralist strategy. The ability of a crisis to stimulate positive change is demonstrated. Thje bibliography cites 5 sources.
Page Count:
6 pages (~225 words per page)
File: TS65_TEcrisischacase.doc
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Unformatted sample text from the term paper:
and often unexpected. The cause of the crisis may have been expected, but a business fails to plan or the plans themselves fail, alternatively the cause of the crisis may
be unexpected or unforeseen changes. The way in which a business reacts to crisis may vary, Armenakis and Bedeian (1992) argues that a crisis can provides a long-term positive influence
from organisation, stimulating change that increases profits and efficiency. However, not all organisations will change in the same way, and just as some organisations facing crisis may grow and evolve,
it is known others fail; many examples exist, including airlines and car manufacturing companies. In order to consider the way that an individual organisation may react to change and the
way in which change occurs an example will be used showing how there were different approaches and the firm moved from a planned approach to change to one more aligned
with becoming as outlined by Tsoukas and Chia, (2002) and the presence of a increased pluralist approach. A crisis faced by many organisations in recent years has been caused
by the global recession. The recession has resulted in increased unemployment in many areas, lower levels of disposable income, which has an impact on the aggregate demand within an economy
(Nellis and Parker, 2006). Invariably this will impact on individual companies, who have to face a situation where there is decreased demand for their products or services. In the example
business1 which we will call apex, the firm has suffered a significant decrease in business. The overall volume of business has decreased and many customers are either buying less, or
have switched to lower cost purchases from the range sold by the firm. The problem was compounded, as not only was there a decrease in sales, costs were also increasing.
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