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Essay / Research Paper Abstract
This 8 page paper looks at an issue concerned with doing business in Chile. Most goods will be sold through retail outlets, or resellers, however the retail industry and structure in Chile is different from the retail markets seen in many other countries. The paper looks at the structure and patterns seen in the retail industry in Chile with a focus in the grocery and department store segments. The bibliography cites 8 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEchileretail.rtf
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Unformatted sample text from the term paper:
to the consumer. Therefore, it is important as any organization which has goods to be sold to a consumer to understand the retail environment over which the goods will be
sold. A company, such as 20th Century Fox, may have a variety of products which are marketed, which generate income. 20th Century Fox have revenues from a number of sources,
including from films. However, with an increasing level of revenue coming from DVD sales, complementing the revenues generated by Cinema and television, the company will benefit from understanding the way
in which retail markets operate, especially in foreign countries. This will help them develop strategies for the sale of a focus within those countries and determine which distribution terminals would
be best to support other strategies (Mintzberg et al., 2008). 20th Century Fox sales in Chile, it is important that they understand the retail environment and the impact of this
can have on business. While it may be tempting to focus on distribution channels which you todays retail outlets as a part of an international chain (s) that the company
uses in other areas, unique retail environment within Chile that can have an impact on the way business strategy may be impacted, and the way in which retail businesses in
Chile may be seen as different from many other markets. Latin America in general has proven to be very difficult market for multinational
retailers to enter, with a large number difficulties faced as well as defensive actions of local retailers (Bianchi and Mena, 2004). Compared to the rest of Latin America the retail
marketplace in Chile is very competitive, due to the capitalist economic system which has been in place, and has been built on since the military coup in 1974 with a
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