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Essay / Research Paper Abstract
This 8 page paper is a marketing pan for setting up a new dog day care center. The paper presents the service that is to be offered, identifies the target market, assesses the evidence that indicates the service is needed, undertakes a brief competitive analysis before outlines a marketing strategy to be used. The bibliography cites 5 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEbarkdog.rtf
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Unformatted sample text from the term paper:
of using a franchise in setting up a business is the ability to benefit from an already established brand name, with supporting materials. However, this does not mean that a
marketing plan is not needed. The franchise agreement may, or may not, include some degree of advertising, often it will only include the ability to benefit from generalized brand advertising
with the local franchisees needing to undertake marketing initiatives in their own area. Therefore, this is a marking plan based on the setting up of a local business that has
a need for local marketing. 2. The Product/Service The service offered is a service that will look after dogs during the day in the same way a nursery school
will look after children. The customers can bring their dogs in for a minimum of 2 hours, or a maximum of 9 hours between the hours of 7 am and
7 pm to provide a service for dog owners who want their dogs looked after during the day, either as singular events or on a regular basis.
The service will look after the dogs providing them with food, play and exercise, and can meet the needs of most dogs and owners
where there are special health or well being considerations, as long as the dogs are happy and secure in the company of other dogs. Dogs will need to be socialized
and have received all standard immunizations. The dog owners can pay on either an hourly basis, or may book a more permanent
place for daily, weekly or monthly fees for a set number of hours, these latter options are provided in order to encourage loyalty and advance booking. The service is one
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