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Essay / Research Paper Abstract
This 6 page paper looks at the potential for Singapore Airlines to use a celebrity endorsement as part of their marketing. The use of British actor and presenter Stephen Fry is suggested as a suitable advocate. The way that celebrities should be chosen and benefits of endorsement are discussed along with the reasons Stephen Fry would be a good choice for Singapore Airlines. The bibliography cites 12 sources.
Page Count:
6 pages (~225 words per page)
File: TS65_TEfrysingapore.doc
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