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Essay / Research Paper Abstract
This 15 page paper examines Caterpillar. The paper is written in three parts. The first part examines the firms’ strategies, the second part looks at the firm within its competitive environment, and the last part is a financial analysis of the performance of the firm between 2006 – 2008. The bibliography cites 9 sources.
Page Count:
15 pages (~225 words per page)
File: TS14_TEcaterpillar.rtf
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Unformatted sample text from the term paper:
tracks to overcome the problems of heavy tractor wheels sinking in the fields that they were working. The firm has had a chequered history, with some period of loss and
difficulties and other periods of growth and achievement. To consider the company at the current time the current strategy and the environmental influences may be examined and the financial performance
assessed within this context. 2. Strategy When looking at the way that the firm has developed and competed, the range of products that have been developed are focussed on
heavy equipment, not only tractors, but wheel loader, the company is the worlds largest wheel loader manufacturer, earth moving equipment, mining and forestry equipment, pipe layers, a wide range of
transportation solutions and equipment used in shipping operations such as dredging. The firm now has more than 400 products that are sold through a network of dealership across the globe.
These products can be divided into to main groups; the machinery and the engines, this is also complimentary financial services that support the sales of the first two core product
lines, This latter and less visible, but highly important, division with the business offers a comprehensive range of services, including then facilitations of loans to help dealers sell their equipment
as well as insurance and other related services. This support initial sales and ongoing use of the products that are sold, supporting the overall market and brand. From this
it is possible to identify one of the core strategies used by the company; a related diversification, expanding into different areas of heavy equipment, focusing on the core competency of
the manufacture of diesel and natural gas engines. This is being seen with the expansion into areas such as equipment to help with dredging, as well as the setup of
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