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Essay / Research Paper Abstract
This is a 3 page paper that provides an overview of category management. The use of category captains is explored in the context of evidence based practice. Bibliography lists 1 source.
Page Count:
3 pages (~225 words per page)
File: KW60_KFbiz015.doc
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Unformatted sample text from the term paper:
it is often necessary to make advancements in business management by exploring individual functions of management theory in detail, and through keeping abreast of currently ongoing management discourse. This paper
will provide an overview of a recent business management article with a view towards how that article contributes to the overall discourse on business management. This paragraph helps the
student introduce the article in question. An article published in September 2011 in the prestigious "Journal of Marketing" examined the concept of category management within a retail context. Simply put,
category management is an aspect of business management which is necessary for those organizations which sell a huge range of products from a variety of retail categories (Gooner, Morgan, &
Perreault, 2011). For example, a large "big-box" retailer or a grocery store would have a need to engage in category management because of the vast number of products from different
categories in their ongoing inventory. One popular method of handling category management, however, is to externalize the process entirely; some large organizations have a tendency to use a single supplier
in each category as a "category captain", such that these suppliers ultimately end up managing the category on behalf of the organization (Gooner, Morgan, & Perreault, 2011). The major
issue presented in the article is the believe that the use of category captains for category management can potentially result in a conflict of interests (Gooner, Morgan, & Perreault, 2011).
Specifically speaking, the potential problem is thought to be that the use of single suppliers is non-competitive and that there is a real incentive for category captains to be "opportunistic"
in their management of categories, working to promote their own interests and profits over providing the best service and value to the organization (Gooner, Morgan, & Perreault, 2011). This being
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