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Essay / Research Paper Abstract
A 3 page research paper that offers a hypothetical case study in which the writer proposes arguments to persuade the company's CEO for a greater Internet presence. The writer discusses obstacles and benefits of e-commerce. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: D0_khcata.rtf
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Unformatted sample text from the term paper:
those offered by Catatech resulted in over 50,000 hits. Due to e-commerce, the competition that this firm has to face has grown exponentially. This is the fact that CIO Marisa
Rivera must convey to her boss, CEO Carlos Fernandez. On the other hand, while e-commerce can be seen as a threat to Catatech, it can also be seen as an
opportunity. For example, while the site that elicited concern from Riviera, that is, the web site for competitor E-herramientas, can be utilized to show the threat of
increasing competition, it can also be utilized to demonstrate the possibilities inherent in expanding into the e-business realm. Rivera, in making her case for expanding Catatechs presence on the
Internet, can point to the rapid growth of this competitor, which can be directly linked to the service that it offers online. 2. Changes Pricing : Undoubtedly a greater
Internet presence will affect Catatechs pricing structure. However, the student researching his topic will note that Catatech already has an international presence since the material faxed with this assignment mentions
Catatech operations in Madrid. There are numerous elements, however, that can be used to justify price differences between widely dispersed geographical locations. For example, legal or regulatory restrictions, tax code
differences, and the differences between currencies not only affect pricing, but represent obstacles that must be overcome in order to facilitate successful e-commerce (Violino, 2001). On the plus side
of this equation, software manufacturers have designed multiple products that facilitate the processes involved in e-business. Among these tools are software packages that ease currency conversion, language translation,
online customers forms processing, tariff calculations and global shipping cost calculations (Violino, 2001). In presenting her case for expanded Internet presence, Rivera should also point out to her CEO
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