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Essay / Research Paper Abstract
This 5 page paper is based on strategic objectives set for WalMart by the student. The paper presents a causal chain and discusses the different elements starting with the learning p-process, which will impact on internal processes; most will then impact on customers with the final stage of the causal chain being the financial impact. The strategies include retaining low prices and improving profits, improving employee relations, promoting online sales and pursuing environmental policies. The bibliography cites 3 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEwalcause.doc
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Unformatted sample text from the term paper:
chain may be applied, showing how the collection and assimilation of knowledge of the part of the firm may help the supermarket chain satisfy the different goals which will then
support bettering the financial performance of the firm either directly or indirectly. If we assume that the ultimate aim of the business is to increase profit1, which
will include increasing revenues and controlling or reducing costs. In the table on page two there is a demonstration of the way that gathering information by head office regarding the
customer, employee and supplier perspectives may be able to lead to the financial goals, by altering the way internal processes take place which. These internal processes will help to satisfy
customers, either directly or indirectly and lead to the financial goals. By looking at each of the starting points, starting with the vendor satisfaction level, we can consider the way
these will lead to the desired end goal at the end of the chain. Simplified strategy map Performance Targets Initiatives Financial -
Retain low costs - Increase online shopping revenues -Increase revenues and profits - % change (e.g no more than a mean 5% increase) - % change
(e.g +20% per annum) - % change (e.g +8% per annum) - Review of internal costs and implement cost saving measures and increase employee productivity. -
Create incentives - Marketing campaign Customer - Retention of low prices - No. of customers through the door - Customer service levels - No. of
goods available - % change - % change - 90% customer satisfaction ratings - Difference in no. of goods between firm and
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