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Essay / Research Paper Abstract
A 12 page paper. MobileActive operates within Australia's mobile services industry, in a niche that offers no subscriber services or hardware, but specializes in entertainment specific to the mobile handset. The company achieved completion of its infrastructure needs in 2007 and significantly increased profitability. MobileActive appears to be well positioned to advance with its industry in the coming years. It has achieved the necessary infrastructure; it has a broad range of products to offer to its customers; and it markets to the young people most likely to want mobile music, movies, wallpaper and other MobileActive items. Bibliography lists 11 sources.
Page Count:
12 pages (~225 words per page)
File: CC6_KSmgWireComAu.rtf
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Key Objectives 3 Attention to Other Stakeholders 4 Report Form 4 Financial Performance 5 MobileActive 6 MGM 6 Performance Comparisons 6 Profitability 6 Liquidity Measures 7 Quick Ratio 8 Working Capital 8 Leverage 9 Strategies 10 External Environment 11 Competencies 12 Conclusion 13 Executive
Summary MobileActive operates within Australias mobile services industry, in a niche that offers no subscriber services or hardware, but specializes in entertainment specific
to the mobile handset. The company achieved completion of its infrastructure needs in 2007 and significantly increased profitability. On a global basis,
the mobile entertainment industry is expected to triple between 2007 and 2012 (Mobile entertainment market to triple 2008). MobileActive appears to be well positioned to advance with its industry
during that period. It has achieved the necessary infrastructure; it has a broad range of products to offer to its customers; and it markets to the young people most
likely to want mobile music, movies, wallpaper and other MobileActive items. Introduction MobileActive is a company operating within the wireless telecommunications industry, in
the mobile phone content and entertainment market segment of the industry in Australia. It is a public company traded on the Australia Stock Exchange (ASX), under the symbol MBA.
Stakeholders The company itself identifies several stakeholders. The list includes "shareholders, customers, employees, suppliers and the community" (Annual Report 2007, p. 17)
the company serves. In serving these stakeholders, "MBA strives to observe laws, act in the best interests of shareholders, manage the Companys assets properly, act in a highly professional
way and promote a good corporate image among the industry and potential users" (Annual Report 2007, p. 17). Key Objectives As identified by
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