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Essay / Research Paper Abstract
This 16 page paper has five cases studies. Each is taken form the same book; Cases in International Business: Policies and Strategies by A.M.Truay and Neegbenebor Anthony. Each case has an outline of the problems, states what alternatives were available are then analysed before a conclusion and course of action is recommended. The cases are Harley Davidson, Euro Disney, Toronto Blue Jays, Merrill Electronics Corp and the Bank of Tokyo. The bibliography cites 1 source.
Page Count:
16 pages (~225 words per page)
File: TS14_TEcase1a.rtf
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Unformatted sample text from the term paper:
be argued that the monopolistic position that the company had in the US, being the only major supplier of heavy bikes, had lead to the company being uncompetitive. They had
no competition to drive innovation and create change technically or strategically. They also looked at their competive advantage and applied international trade theory according the Adam Smith, where it was
the goods in which they had the competitive advantage. This lead to a position where they were unable to compete when the Japanese bikes flooded the market
There are several alternative that could have been adopted. Firstly, the alternate aspect of international trade theory. David Ricardo developed an alternative idea and although this
sounds similar it is a very different approach. Ricardo states that countries should make their decision of what commodities to produce and export by reference to that which has the
smallest absolute disadvantage and import that commodity where the absolute disadvantage is the greatest. This is also known as the theory of comparative advantage.
Had this theory been adopted then it would have been accepted that the interional trade threat form Japan was potentially real and measures may have been taken sooner without
the need to apply to the government to restrict trade with the use of trade tariffs, or even where these to still go ahead, to take greater advantage.
There is also the aspect of the ability to differentiate. Porter argues that a company can only gain a competitive advantage in one of two
ways, either cost advantage. From the case of Harley Davidson it is app[erne t that with the lack of technical innovation that Harley Davidson did not have this, or their
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