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Essay / Research Paper Abstract
This 35 page paper examines the second largest coffee house company in the US, follower to Starbucks. The company has had a difficult few years; the paper undertakes an in-depth analysis looking at the company its mission and values as well as its products. An environmental analysis is conducted used in order to formulate and proposes a strategy to help the company move forward. Goals and implementation plans are presented along with a financial forecast for the plan. The paper includes a 6 slide PowerPoint presentation. The bibliography cites 17 sources.
Page Count:
35 pages (~225 words per page)
File: TS14_TEcaribouc.rtf
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Unformatted sample text from the term paper:
Analysis and Choice 27 9. Plan Goals and Implementation 29 10. Financial Projections and Analysis 30 11. Critical Success Factors 31 12. Controls and Evaluation 32 13. PowerPoint Presentation 33 References 37 1. Executive Summary Caribou Coffee, a company
founded in 1992 has had a checkered history, there has been rapid expansion of the last few years, but the company is not managed to make a profit since 2002.
There have been a number of changes, including the introduction of a new management team and a number of strategic alliances, as well as the adoption of a franchise model
to facilitate cost-effective growth. However, despite the high level of differentiation in the experience that the company offers intensive quality and environment, there is a need to develop a strategic
plan to help take the company forward and increases revenues and return it profit. Given the core competencies of the company, the existing environment and the difficult trading conditions and
the competitive advantage of the firm the paper recommends that the company undertakes an international expansion strategy with the use of this franchise model, this will help to reduce the
level of capital required for expansion while increasing levels of revenues in a cost effective way helping to turn a company to profit. The profitability of the project envisages breakeven
during the second year, and a profit to $3.5 million by the end of the third year, under profit in excess of $9 million by the end of the fifth
year. 2. Company Background 2.1 History The history of Caribou Coffee starts in 1992 with the founders John and Kim Puckett. The couple had raised the money to start a company
that they had first imagined in 1990 on a trip to Alaskas Denali National Park. The view that the couple had from the top of Sable Mountain, of clear blue
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