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Essay / Research Paper Abstract
A 9 page paper discussing Southwest’s history, corporate culture, capital structure, management and financial results for the purpose of performing investment analysis. Still boasting that it has had 54 consecutive profitable quarters, Southwest would have lost money in 1Q2003 and 1Q2004 without its successful fuel-hedging activities. It still clings to the never-a-losing-quarter mantra, and it leads its industry in market capitalization. Southwest is among the most fiscally conservative of all the commercial passenger airlines, despite its active fuel-hedging activities. Hedging generally is not looked on as a conservative measure, but compared to the wild swings and increases in fuel costs, hedging is more conservative in today’s climate than is not hedging. The investor determined to own a transportation stock - and specifically an aviation stock – absolutely should consider Southwest Airlines. Bibliography lists 7 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSfinSouthwest.rtf
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Unformatted sample text from the term paper:
Southwest has been one of the countrys most profitable airlines for years, even making a significant profit during the recession of the early 1990s when all of
the "gang of seven" - former CEO Herb Kellehers favorite term for the big, established airlines - were losing money hand over fist (How Herb Keeps Southwest Hopping, 1999).
Southwest came to be the number one airline in terms of passenger boardings in the mid-1990s, beginning its tradition of collecting "firsts" as it consistently retains the honor of being
one of Americas most admired companies. Corporate Culture Wendy Zellner (1997) and her editor write that at a Southwest function, "220 adults do
the chicken dance ... They clap and flap their wings with abandon - and were only an hour into Southwests Culture Day" (Zellner and Dallas, 1997; p. 12E4). Another
author reports that Herb Kelleher showed up in a hangar at 2 a.m. on Halloween, dressed as Klinger from the TV show M*A*S*H to thank the mechanics for working that
night (Chakravarty, 1991). The fun at Southwest extends to all levels. Flight attendants have held on-board contests for the largest holes in
socks and stockings, they have delivered the pre-flight safety information to a rap beat. One pilot reportedly told passengers, "As soon as yall set both cheeks on your seats,
we can get this ol bird moving" (Chakravarty, 1991; p. 48). Kellehers perspective was that skills could be taught; Southwest would hire according to positive attitude that applicants already
possessed. "We draft great attitudes. If you dont have a good attitude, we dont want you, no matter how skilled you are. We can change skill level through training.
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