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Essay / Research Paper Abstract
Sustainable development is a relatively new concept for many business organisations which have previously focussed on maximising profitability or effectiveness, often with a short term perspective. This 4 page paper explains and illustrates how concepts of sustainable development can enhance an organisation's strategy and effectiveness in broadly satisfying stakeholders. The bibliography cites 4 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEsusdevlop.rtf
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Unformatted sample text from the term paper:
There are many stakeholders for a business, the shareholders may be called as the primary stakeholders in financial terms, but a firm would loose business if it did not consider
other stakeholders, such as customers. When seeking ways of improving performance in the past the use of tools to increase efficiently and profit have taken priority. However, it is also
becoming increasingly apparent that pursuing a sustainable development policy can enhance strategy and satisfy numerous stakeholders. There is no single definition to
apply to the term sustainable development. It can be interpreted as meaning that as any consumption will mean the use of some resources, many of which may not be replaceable,
so the use of non replaceable resources or resources that damage the environment will not be defined as sustainable development with ecocentric this approach (Eckersley, 1992). If we apply
this then it is almost impossible for any business so satisfy the criteria of sustainable development (Eckersley, 1992). Alternatively, the definition given
by the Bruntdland report that it is the ability to Sustainable development is the development that meets the needs of the present without compromising the needs of the future (WCED,
1987 quoted in Purser et al, 1995) sustainable development becomes a realistic proposition to aim for. The use of this type of
approach can result in both short and long term benefits result in direct and indirect financial benefits. Looking at the direct financial benefits we can look at an example of
environmental practices. The case of Aire and Caulder Valley is a good illustration of direct financial benefits. Here an environmental accounting study identified where waste could be reduced by the
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